The lucrative value proposition for a ComCom site extends across the breadth of stakeholders:

Community Sponsor: Compelling value-added service for existing members (retention) and significant benefit to entice new members (acquisition) beyond current offerings of directories, online classified ads, auctions and networking events. Sponsor has ability to offer “commerce” without high capital investment or IT developmental costs. Significantly, sponsor can gain revenue from a shared percentage of transaction fees or optional sign-up fees.

Selling Member: New sales channel to “trusted” customer base beyond current venues of company and retailer websites, retail locations, classified ads, auctions or direct mail to reach an obscure, public consumer

Buying Member: Access to discounted, special or limited quantity items from “trusted” source. Ability to support and bond with fellow members.

Affiliates and Alliance Partners: Sponsor can opt to allow Alliance Partner vendors (e.g. vendors of telecom services, computer equipment or office supplies to the sponsor) or member affiliated company employees to access its ComCom site with buyer-only privileges. Extending buying access through affiliates and alliance partners exponentially increases the market size and sales potential for member sellers.