u Addresses the desire for members to do business with each other

u Compelling benefit to round-out membership advantages

u Enhance value, privilege and exclusivity of membership through discounts and access to special or limited items

u Additional sales channel to create new business

u Transact with “trusted” buyers and sellers

u Increases frequency of interaction tand strengthens bond with sponsor site

u Pre-test promotions and pricing before going public

u Create employee purchase programs

u Manage excess inventory via a non-public venue

u Efficiently redeploy assets within large corporations (intra-company sales)